WhatsApp Global Head Will Cathcart said, “Technology can help address some of India’s challenges and enables economic opportunities for small and micro enterprises. But it’s the people who bring it to life.”
A country which accounts for 400 Mn users out of its total installed base of over 1.5 Bn users, is a boon for online applications. But even with this multifold growth in the number of smartphone users and increased internet penetration, digitalization was a challenge for small and medium enterprises.
While many tech companies and startups have supported digitization of the MSME sector, the entry of WhatsApp Business changed the game forever. It solved all the Digital woes and boosted their sales by improving the way they serve customers in an online world.
This free to download app helped create a catalog to showcase products and services to the customers. One could connect with their clienteles easily by using tools to automate, sort and quickly respond to the messages. It also aided in customer support and delivers important notifications to them.
This has attracted several small and medium businesses (SMBs) to the WhatsApp Business platform. With categories such as ice creams and handicrafts with this SMB and SME-focussed approach, For example. Artinci Artisanal Foods sells its ice creams over WhatsApp Business and the same is the case with wholesale saree seller SareeVenue, handloom store Himalayan Kraft, Indian comics company TBS Planet and menstrual cup manufacturer Dea Corp.
Cathcart truly said, “Small businesses are the backbone of a strong economy and I am proud of the role WhatsApp can play in helping to build the next generation of India’s entrepreneurs.”
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