WhatsApp Business Digitalizes India’s SMEs
WhatsApp Global Head Will Cathcart said, “Technology can help address some of India’s challenges and enables economic opportunities for small and micro enterprises. But it’s the people who bring it to life.”
A country which accounts for 400 Mn users out of its total installed base of over 1.5 Bn users, is a boon for online applications. But even with this multifold growth in the number of smartphone users and increased internet penetration, digitalization was a challenge for small and medium enterprises.
While many tech companies and startups have supported digitization of the MSME sector, the entry of WhatsApp Business changed the game forever. It solved all the Digital woes and boosted their sales by improving the way they serve customers in an online world.
This free to download app helped create a catalog to showcase products and services to the customers. One could connect with their clienteles easily by using tools to automate, sort and quickly respond to the messages. It also aided in customer support and delivers important notifications to them.
This has attracted several small and medium businesses (SMBs) to the WhatsApp Business platform. With categories such as ice creams and handicrafts with this SMB and SME-focussed approach, For example. Artinci Artisanal Foods sells its ice creams over WhatsApp Business and the same is the case with wholesale saree seller SareeVenue, handloom store Himalayan Kraft, Indian comics company TBS Planet and menstrual cup manufacturer Dea Corp.
Cathcart truly said, “Small businesses are the backbone of a strong economy and I am proud of the role WhatsApp can play in helping to build the next generation of India’s entrepreneurs.”
To access these benefits and reach out to TechSaksham partner WhatsApp. Click here
Related Post
MSMEs Now Have Digital OD
Supporting MSMEs, the growth engine of the country is the need of the hour. And…
Accelerate Growth with Easy SME…
India has more than 40 million registered and unregistered SMEs engaged in varied sectors including…
Communicate more Internally
Launched in 2018 and today has over 5 million users, WhatApp Business has been a…
Communicate more Business @less Cost
What is a perquisite for a successful business? First and foremost is the right communication…
Showcase more with WhatsApp Business
Whatever be your business, showcasing all the products is of utmost importance. This was a…
Get GST Ready
As implementation of the ‘one nation-one tax’ regime has made tax filing simpler, systematic, and…
Make Your Business Future Ready
In a constantly evolving marketplace, staying ahead of your competition is necessary.it is very important…
Making Small Businesses Bigger
Smart-business owners are understanding the need to go digital for better growth. As the world…
Ready Hospitality to Build Customer…
Labelled as the backbone of the Indian economy, the potential of SME sector continues to…
Best Server for Finest Business
With so many server types, processors, hard drive and other options to choose from, it’s…
Be AI Ready
Artificial Intelligence has unleashed a new era of creativity and ingenuity. If put to use…
Intel to Skill Industry-ready Workforce
Be it sales, marketing or customer management, the life of a small and medium business…
Boost Technology with Intel
Technology adoption in SME’s has always been a challenge. Apart from Lack of knowledge, lack…
Full Colour 3D Printers to…
SME sector, rightly known as India’s ‘engine of growth’, has scaled significantly over the years…
Go Digital and Conquer!
Whether its hotel reservations, or bill payments or know how of people we love, everything…
Boost Your Business Productivity Now!
Even though online presence has penetrated deep in our lives, its effective use is still…
One-stop-shop for Technology Needs
Even though some startups and small businesses have a clear technology roadmap, they do need…
Centre to Support Small Businesses
Even though MSMEs have gone ahead with digital adoption, awareness about cybersecurity, data security and…
