Launched in 2018 and today has over 5 million users, WhatApp Business has been a game changer for Indian SMEs. With 78% SMBs registering sales growth and 80% believing that this platform allows them to sell products or services in other cities, states or countries, this company’s focus on the small businesses is surely undeterred. But one cannot ignore.

As WhatsApp partnered with CII TechSaksham to empower SMEs, it not only helped in customer communication but also aided customer support and internal team communication.

Internal communication is of prime importance especially when your business is growing. But many times when one tries to implement any new tool, they get resistance from the employees as people are reluctant to ‘learn’ new things. But for WhatsApp no training is required neither is there any need to remind the team to check their WhatsApp as everyone is already hooked to it. Groups of Sales & Development team on WhatsApp are formed and share instant messages instead of an email. It’s fast and easy to use. And with WhatsApp Web, it becomes even easier to type messages using a web browser.

With CII TechSaksham, WhatsApp has reached SMEs as a powerful communication tool for various business activities. It’s both cost effective and profitable. All one has to do is download the App and get started.

To access these benefits and reach out to TechSaksham partner WhatsApp. Click here

What is a perquisite for a successful business? First and foremost is the right communication to the right target audience. This was always a challenge with SME’s where traders and professionals had more to offer but less means to convey.

The launch of WhatsApp Business was an apt solution to this problem. As Whats App partnered with CII TechSaksham, it empowered micro and small businesses — traders and professionals to aggressively use WhatsApp Business platform to communicate with customers and prospects —and improve customer support and experience.

For online Travel Services Company, WhatsApp solved refund and ticket related issues. They could also receive and retrieve their booking information.

Meanwhile, food delivery companies, experimented with the platform, to inform customers about the status of their order and also integrated a map-based order tracking system. Businesses could also benefit from the payments feature on the platform, which exists for some users.

This free to download app helped create a catalog to showcase products and services to the customers. One could communicate with their clienteles easily by using tools to automate, sort and quickly respond to the messages. It also aided in customer support and delivers important notifications to them. Moreover it respects customer’s privacy by taking permission from customers to send them a message while they use WhatsApp Business API.

From disseminating information to offering customer service, CII TechSaksham has empowered SME’s with this handy tool for businesses to engage with consumers efficiently. Though largely suited for online ticketing, e-commerce, and food delivery companies, it has a user base of more than five million businesses around the world.

To access these benefits and reach out to TechSaksham partner WhatsApp. Click here

Whatever be your business, showcasing all the products is of utmost importance. This was a challenge for SME’s that do not have a web presence, and are increasingly using private social platforms for interacting with their customers but could not share the list of products which was vast.

As WhatsApp partnered with CII TechSaksham it introduced a feature where SME’s could utilize product catalogs in their WhatsApp Business listings and provide more information about, and images of, the items that they provide.

As stated by WhatsApp
“Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.”

To enable easy sharing of already created catalogues, WhatsApp has provided a Catalog button in the sharing menu. How to get started with the feature has been detailed in a video.

This has attracted several small and medium businesses (SMBs) to the WhatsApp Business platform. It has attracted companies like UrbanClap, Goibibo, MakeMyTrip, RedBus, Eat.Fit, Oven Story and many more.

To access these benefits and reach out to TechSaksham partner WhatsApp. Click here

WhatsApp Global Head Will Cathcart said, “Technology can help address some of India’s challenges and enables economic opportunities for small and micro enterprises. But it’s the people who bring it to life.”

A country which accounts for 400 Mn users out of its total installed base of over 1.5 Bn users, is a boon for online applications. But even with this multifold growth in the number of smartphone users and increased internet penetration, digitalization was a challenge for small and medium enterprises.

While many tech companies and startups have supported digitization of the MSME sector, the entry of WhatsApp Business changed the game forever. It solved all the Digital woes and boosted their sales by improving the way they serve customers in an online world.

This free to download app helped create a catalog to showcase products and services to the customers. One could connect with their clienteles easily by using tools to automate, sort and quickly respond to the messages. It also aided in customer support and delivers important notifications to them.

This has attracted several small and medium businesses (SMBs) to the WhatsApp Business platform. With categories such as ice creams and handicrafts with this SMB and SME-focussed approach, For example. Artinci Artisanal Foods sells its ice creams over WhatsApp Business and the same is the case with wholesale saree seller SareeVenue, handloom store Himalayan Kraft, Indian comics company TBS Planet and menstrual cup manufacturer Dea Corp.

Cathcart truly said, “Small businesses are the backbone of a strong economy and I am proud of the role WhatsApp can play in helping to build the next generation of India’s entrepreneurs.”

To access these benefits and reach out to TechSaksham partner WhatsApp. Click here